Case

Orbe Soft

Consulting & Strategy
Identidade vísual
Branding

Rebuilding the product

After nearly a decade of trial & error with the digital transformation of their business model, Performance Fact came to us to rethink, design and develop an intensive strategic planning and school improvement system. The system would be used to accelerate student learning through the continuous improvement of strategic planning, teaching, leadership and organizational practices.

"Eu nunca imaginei que alguém iria nos convencer de primeira. Meus parabéns. vocês são feras! Vocês entenderam a essência da minha empresa, e o atendimento foi ótimo."

Tyla Araujo
CEO, Flor de lótus

Immersing into interlaced US education system

Through a series of workshops, we dove into the complex US educational system and the specific challenges that needed to be solved. By gathering valuable information from the users, we got the insights that needed to be aligned with the stakeholders’ needs.

Aligning business goals with the online platform

As we were rebuilding the platform, the whole system needed to be realigned to the core business needs of the Performance Fact. That meant that we needed to get rid of some of the core parts of the existing platform and make more room for new ones. Stakeholder workshops helped us define a clear vision of the future platform and its alignment with the business vision of the company.

Improving the user experience

One of the main goals was to significantly improve user experience, and in doing so bring joy to customers using the product. That meant that we needed to fulfill all the needs of different user groups that were using the platform for different purposes. Through user research and interviews, we defined the pain points and needs for every role.

Some of the main principles in user experience improvement were:

  • significant simplification of the tool, based on user needs
  • building a more intuitive collaboration platform for different roles and participants
  • easier and more comprehensive data visualization and analysis
  • focus on employee performance inside school organizations
  • goals oriented platform for day to day usage in school environment

Key benefits that the platform brings to educators

The platform was designed to guide educators through key components of their professional work, including:That meant that we needed to fulfill all the needs of different user groups that were using the platform for different purposes. Through user research and interviews, we defined the pain points and needs for every role.

  • strategic planning within the school district level
  • visualizing and analyzing data about student learning and professional practices
  • monitoring, managing and tracking progress of projects and people
  • collaboration among practitioners and school staff
  • creation of detailed and data supported reports

Scope of work

Discovery

Workshop

Strategy

User Experience
Product Roadmapping
Persona Development
Stakeholder Alignment
Information Architecture
Prototyping

Design

Art direction
Digital Identity
Visual Moodboards
UI Design

Deliverable

Frontend development
Backend development

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